Lendprivate Logo
Click Here

Privacy Policy

Last Updated: 03/27/2025

Please read this disclaimer carefully

1. Introduction

Finley Capital LLC (the “Company,” “we”, “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at www.lendprivate.us and any other affiliated websites or mobile applications (collectively, the “Site”), all content, services, features and products offered through the Site, and the #LENDFAM membership program.

By accessing or using the Site, you acknowledge that you have read, understood and agree to be bound by this Privacy Policy. If you do not agree with any part of our policies and practices, you must not access or use the Site.

2. Information We Collect

We may collect several types of information from and about users of our Site and services including:

2.1 Personal Information

Personal information is information that identifies you as an individual or relates to an identifiable individual. The personal information we collect includes:

  • Name, email address, telephone number, and mailing address
  • Billing information and payment details
  • Professional information, including business name, title, and industry
  • Financial information related to loan applications, funding requests, and similar services
  • Account credentials for the #LENDFAM membership program
  • Information provided in online forms, surveys, or communications with us
  • Photos or images you provide or upload
  • Other identifying information necessary to verify your identity or establish your eligibility for our services
2.2 Non-Personal Information

We may also collect information that does not directly identify you, including:

  • Browser and device information
  • Usage data, such as information about how you use our site and services
  • IP address and location information
  • Information collected through cookies, web beacons, and other tracking technologies
  • Aggregated or anonymized data that does not directly identify individuals
2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Business partners, including loan processing services and capital providers
  • Marketing and lead generation partners
  • Social media platforms, if you interact with us on those platforms
  • Public databases and credit reporting agencies
  • Other #LENDFAM members or users who may refer you to our services
3. How We Collect Your Information

We collect information in the following ways:

3.1 Direct Collection
  • When you create an account or register for our services
  • When you fill out forms on our Site or submit information through our applications
  • When you make payments or conduct transactions through our Site
  • When you communicate with us directly via email, telephone, social media, or other channels
  • When you participate in surveys, promotions, or other activities we offer
  • When you register for or participate in #LENDFAM membership activities or services
3.2 Automated Collection

We and our service providers may use cookies, web beacons, and other automated technologies to collect information about your equipment, browsing actions, and usage patterns. These technologies help us improve our Site, services, and your experience by:

  • Estimating our audience size and usage patterns
  • Storing information about your preferences
  • Recognizing you when you return to our Site
  • Tracking your engagement with our content and services
  • Facilitating our marketing efforts

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site may be inaccessible or not function properly.

4. How We Use Your Information

We may use the information we collect for various purposes, including:

4.1 Business Operations
  • Provide and maintain our Site and services
  • Process transactions and send related information, including confirmations, receipts, and alerts
  • Manage your account and membership in the #LENDFAM program
  • Facilitate loan origination, processing, underwriting, or servicing activities
  • Connect you with capital sources or borrowers
  • Respond to your requests, comments, or questions
  • Provide technical and customer support
4.2 Business Development and Improvement
  • Improve, personalize, and develop our Site, products, and services
  • Monitor and analyze usage trends and preferences
  • Research and develop new products, services, or features
  • Generate anonymized or aggregated data for business analytics
4.3 Communications and Marketing
  • Send administrative information, such as updates to our terms, conditions, and policies
  • Deliver marketing and promotional communications about our or third parties’ products or services
  • Provide news and information we believe may be of interest to you
  • Conduct surveys and collect feedback about our services
  • Facilitate social sharing and communications with other #LENDFAM members
4.4 Security and Compliance
  • Protect the security and integrity of our Site and services
  • Detect, prevent, and address technical issues, unauthorized access, fraud, or illegal activity
  • Enforce our Terms of Service, Membership Agreement, and other policies
  • Comply with applicable laws, regulations, legal processes, or governmental requests
5. How We Share Your Information
5.1 Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as:

  • Payment processors and financial institutions
  • Cloud storage and hosting providers
  • Analytics and data processing companies
  • Customer relationship management systems
  • Marketing and communication platforms
  • Loan processing, underwriting, and servicing companies
5.2 Business Partners

We may share information with our business partners, including:

  • Capital providers and funding sources
  • Real estate investment networks
  • Attorney and document preparation services
  • Title companies and escrow services
  • Other entities with whom we partner to offer products or services
5.3 Legal and Compliance

We may disclose your information when we believe in good faith that disclosure is necessary to:

  • Comply with any court order, law, or legal process, including responding to government or regulatory requests
  • Enforce or apply our terms of service, membership agreement, and other agreements
  • Protect the rights, property, or safety of our company, our customers, or others
  • Detect, investigate, and prevent fraud or other illegal activities
  • Address potential violations of our policies or terms
5.4 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. 

5.5 With Your Consent

We may share your information for any other purpose disclosed by us when you provide the information or with your consent.

5.6 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for marketing, advertising, research, or similar purposes.

6. Data Security

We implement reasonable security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no Internet or email transmission is ever fully secure or error-free. In particular, email sent to or from our Site may not be secure. Therefore, you should take special care in deciding what information you send to us via email or through our Site.

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Choices and Rights

Depending on your location, you may have certain rights regarding your personal information, including:

7.1 Access and Correction

You can access and update certain information about you through your account settings or by contacting us directly. You may also request that we correct inaccurate information we have about you.

7.2 Opt-Out and Communication Preferences

You can unsubscribe from our marketing communications by clicking the “unsubscribe” link in any promotional email we send, updating your communication preferences in your account settings, or contacting us directly.

7.3 Cookie Management

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of the Site may be inaccessible or not function properly.

7.4 Additional Rights

Depending on your location, you may have additional rights under applicable laws, such as the right to:

  • Request deletion of your personal information
  • Request restrictions on the processing of your personal information
  • Object to processing of your personal information
  • Request portability of your personal information
  • Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below.

8. California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. Under California’s “Shine the Light” law, California residents who provide personal information to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. To request this information, please contact us using the information provided in the “Contact Us” section below.

9. Children’s Policy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us.

10. Third-Party Websites and Services

Our Site may contain links to third-party websites, plugins, applications, or services. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites or services and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

11. Changes to our Privacy Policy

We may update this Privacy Policy from time to time. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Site and this Privacy Policy to check for any changes.

If we make material changes to this Privacy Policy, we will notify you by posting a notice on our Site or by sending you an email or other communication.