TRUSTED BY LENDERS NATIONWIDE

JOIN THE FINLEY CAPITAL #LENDFAM

Join the #LENDFAM community today to learn how to build a private money-lending business by raising capital from friends and family to earn thousands per month without investing in back-end operations or hiring any staff.

Benefits of joining the #LENDFAM

Training

Support

Tools

Benefits of joining the #LENDFAM

Learn More

Start Your Lending Business

Private Money Handbook Lender Edition

Download

#LENDTOOLS

Download these free resources to help grow your private money lending operation

The Private Money Handbook:
Lender Edition

How to Raise Capital From Friends & Family to Safely Originate Private Loans Secured by Real Estate

Free Download

The Private Money Handbook:
Capital Investor Edition

How to Earn Double Digit Returns Lending Your Own Private Capital Secured by Real Estate

Free Download

The Private Money Handbook:
Borrower Edition

The 7 Steps to Guaranteed Private Money Loan Approval

Free Download

#LENDCOACH

Private Lender Basic Training Bootcamp

MODULE 1: Private Money Lending 101

MODULE 2: The Private Money Loan Process

MODULE 3: Borrower Marketing

MODULE 4: Raising Private Capital

MODULE 5: Setting Up a Private Money Lending Operation

MODULE 6: Introduction to the #LENDFAM

Why should you join the #LENDFAM?

A true private lending partnership.

Creating a private lending operation can be overwhelming and expensive. Skip years of trial and error by joining today and let your dedicated #LENDCOACH mentor you to a successful implementation of your lending operation much faster and more safely.

The #LENDFAM is a private group for new and aspiring private lenders across the country just like you who want to grow and scale private lending operations without investing in expensive overhead and infrastructure expenses.

Members like you can leverage our third party underwriting services, legal document prep & attorney title review, loan servicing & bookkeeping along with our marketing & operations tools to create a turnkey lending operation directly into your own brand.

When you join the #LENDFAM we will FUND YOUR FIRST DEAL*

Terms and conditions apply. Schedule a consultation for more details.

Get Started

#LENDTOOLS

These services and other benefits are available only to #LENDFAM Members

#LENDPRIVATE

Access to Our Facebook Group

#LENDSAFE

Loan Processing & Underwriting

#LENDDOX

Loan Documents Prep & Title Review

#LENDBOOKS

Loan Servicing, Payments, Etc…

#LENDLOUD

Video Clips, Social Media Posts, Etc…

#LENDCOACH

Weekly Training Zoom Calls

#LENDNET

Private WhatsApp Group Chat

#LENDTOOLS

Quick Quote Form, Term Sheets, Etc…

#LENDCAP

Access to Capital for Deal Funding!

Get Started

Get started with us today

Join the #LENDFAM today to gain access to our network of third party service providers
to support your private lending operation and get your FIRST DEAL FUNDED!*

#LENDFAM Membership

$199

/month

Unlock access to capital for deal funding, mentorship and the tools to scale your business safely.

Schedule a call

Schedule a free 15 minute coaching call to see if joining the #LENDFAM can help grow your private money lending business. Hurry, we can only take on a few new members each month!

Join the hundreds of private money lenders growing with the #LENDFAM community.

Join today to unlock access to all these vendor services and member benefits:

#LENDPRIVATE

#LENDPRIVATE is a group of several hundred new and aspiring private lenders gathered together in the Facebook group: “Powered by Private” who want to learn more about safely raising & lending private money secured by real estate.

#LENDSAFE

#LENDSAFE is a third party vendor which provides loan processing and underwriting services for private lenders in the #LENDFAM. Fees for this service are billed directly to the borrower and collected at the time of loan funding on the settlement statement. Join the dozens of private money lenders growing with the #LENDFAM community. #LENDFAM members can earn rebates on this fee.

#LENDDOX

#LENDDOX is a third party vendor which provides loan document preparation and title review services for private lenders in the #LENDFAM. Fees for this service are billed directly to the borrower and collected at the time of loan funding on the settlement statement. Join the dozens of private money lenders growing with the #LENDFAM community. #LENDFAM members can earn rebates on this fee.

#LENDBOOKS

#LENDBOOKS is a third party vendor which provides loan portfolio management services for private lenders in the #LENDFAM including: borrower payment collections, capital investor distributions, draw management and bookkeeping services. Fees for this service are billed to the private lender as a percentage of received loan interest payments and collected monthly.

#LENDLOUD

#LENDLOUD is a third party vendor which provides marketing services & social media management to private lenders in the #LENDFAM including: customized daily inspirational quote graphics, holiday infographics, podcast video clips and more. Fees for these optional services are billed to the private lender on an ala carte basis.

#LENDCOACH

#LENDCOACH is group coaching services offered to private lenders in the #LENDFAM including: weekly training calls, individual deal review analysis, borrower marketing techniques, capital investor relations and more.

#LENDNET

#LENDNET is the network of our #LENDFAM members connected through a private Whatsapp group chat portal allowing members to connect, support each other and even share deals and capital.

#LENDTOOLS

#LENDTOOLS are white labeled marketing & operations tools provided to private lenders in the #LENDFAM including: borrower & capital investor lead magnets, pitch decks, custom Quick Quote application portals, loan term sheet generator and more.

#LENDCAP

#LENDCAP is working capital to fund deals from private lenders in the #LENDFAM including: up to $100,000 per month in loan funding *terms & conditions apply.

FIRST DEAL FUNDED*

Finley Capital will provide up to $100,000 in capital for funding for your first deal. To qualify you must be a member of the #LENDFAM and the loan request must meet the Finley Capital loan approval criteria. Schedule a call for details

Satisfaction guarantee

Cancel anytime

First deal funded

Get Started

#LENDFAM Member Testimonials

Joining the #LENDFAM has been a game changer for my company Privit REI… Instead of tying up all my capital in a single loan, I can now spread it across multiple deals… For example, FinCap brings the bulk of the funding which allows me to scale faster and grow my business without limiting my lending power.

Dominic Dangora

Privit REI

The #LENDFAM is an amazing community of private money lenders who are all about supporting one another and making smart, profitable loans. It’s a group that brings a ton of experience to the table… The best part about it is I’m learning the easy way by seeing what is working for others.

Tyler Throgmorton

Finley Capital

Being a part of the #LENDFAM community has been incredible so far. Working with like minded private money lenders and investors who have the experience and expertise benefits us all. Joining #LENDFAM is joining a community full of resources to help you achieve successful loans.

Joey Powell

Finley Capital

Prior to joining the #LENDFAM I had been bootstrapping my way toward becoming a private lender. One of the areas I struggled with was understanding the end to end process from a transactional perspective, but after joining the #LENDFAM I feel like I can become a private lender much sooner than I thought.

Regis Bolden

Bolden Capital

Before joining the #LENDFAM, I was drowning in research and questions, trying to figure out the private money lending business on my own. But after joining #LENDFAM, everything changed. Having a team of knowledgeable people behind me to guide me and answer all my questions has been invaluable.

Kevin Marshall

Finley Capital

The 2025 #LENDFAM Leaderboard

84

Loan Apps

$3,985,183

Loans Funded

26

Loans Funded

Logan Richetti

Finley Capital

# Loan Apps: 41

# Loans Funded: 15

Loans Funded

$2,572,128

Dominic Dangora

Privit REI

# Loan Apps: 6

# Loans Funded: 4

Loans Funded

$504,350

Tyler Throgmorton

Okra Capital

# Loan Apps: 11

# Loans Funded: 1

Loans Funded

$82,000

Ready to join the #LENDFAM and see your face on our leaderboard? #GOGETEM

Get Started

The Finley Capital Podcast

Subscribe to the podcast to learn more about private money lending!

@finleycapital

finleycapitalpodcast

@finleycapital

How #LENDFAM is Revolutionizing Private Lending: Unlocking Opportunities for Investors & Lenders

Start listening

Top 5 Lessons Finley Capital Learned From Lending Private Capital with Logan Richetti

Start listening

LENDCOACH and Logan Richetti’s plan to mentor new private lenders

Start listening

Frequently Asked Questions

Why Should I Join the #LENDFAM?

The #LENDFAM is a community for new and aspiring private lenders who want to learn how to safely raise and lend private capital secured by real estate. The process of building a successful private lending operation can take years and requires a substantial investment in overhead including: loan servicing software, staff payroll, marketing initiatives, etc… Joining the #LENDFAM allows you to instead simply install a “plug and play” system using our third party vendor network AND get mentorship & support along the way with your #LENDCOACH and #LENDNET. Most importantly, our #LENDCAP program can provide funding for your deals too!

Who is my #LENDCOACH?

Logan Richetti is the Chief Lending Officer & Chief Revenue Officer for Finley Capital. Since 2021 Finley Capital has funded hundreds of loans valued at $50M+ and has delivered thousands of capital investor interest payment dividends valued at $2M+ and counting.

How Can I Get My First Deal Funded?

By joining the #LENDFAM you can qualify to get your first loan funded by our capital database in partnership with Finley Capital. To qualify the loan request must meet a set of loan approval criteria defined by the Finley Capital team. Schedule a discovery call with your #LENDCOACH for more details.

How Can I Get All My Deals Funded?

The #LENDFAM Inner Circle is a select group of members who want to take advantage of a joint venture partnership with Finley Capital in which additional private capital is available for more deal funding. Schedule a discovery call with your #LENDCOACH for more details and to see if you qualify.

JOIN THE FINLEY CAPITAL #LENDFAM

Benefits of joining the #LENDFAM

#LENDTOOLS

The Private Money Handbook:Lender Edition

The Private Money Handbook:Capital Investor Edition

The Private Money Handbook:Borrower Edition

#LENDCOACH

MODULE 1: Private Money Lending 101

MODULE 2: The Private Money Loan Process

MODULE 3: Borrower Marketing

MODULE 4: Raising Private Capital

MODULE 5: Setting Up a Private Money Lending Operation

MODULE 6: Introduction to the #LENDFAM

Why should you join the #LENDFAM?

#LENDTOOLS

#LENDPRIVATE

#LENDSAFE

#LENDDOX

#LENDBOOKS

#LENDLOUD

#LENDCOACH

#LENDNET

#LENDTOOLS

#LENDCAP

Get started with us today

#LENDFAM Membership

$199

#LENDFAM Member Testimonials

Dominic Dangora

Tyler Throgmorton

Joey Powell

Regis Bolden

Kevin Marshall

The 2025 #LENDFAM Leaderboard

84

$3,985,183

26

Logan Richetti

Finley Capital

Dominic Dangora

Privit REI

Tyler Throgmorton

Okra Capital

The Finley Capital Podcast

How #LENDFAM is Revolutionizing Private Lending: Unlocking Opportunities for Investors & Lenders

Top 5 Lessons Finley Capital Learned From Lending Private Capital with Logan Richetti

LENDCOACH and Logan Richetti’s plan to mentor new private lenders

Frequently Asked Questions

Why Should I Join the #LENDFAM?

Who is my #LENDCOACH?

How Can I Get My First Deal Funded?

How Can I Get All My Deals Funded?

How to Raise Capital From Friends & Family to Safely Originate Private Loans Secured by Real Estate

The Private Money Handbook:
Lender Edition

The Private Money Handbook:
Capital Investor Edition

The Private Money Handbook:
Borrower Edition